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Six Tips to Turn Your Passion into ProfitHow Joe Reynolds and Ryan Kunkel parlayed their love of extreme adventure into a $30 million enterprise.

ByNancy Mann Jackson•

Opinions expressed by Entrepreneur contributors are their own.

After exploring more than 40 countries recreationally, Joe Reynolds decided it was time to turn his love of adventure into his day job. With just $5,000 he launched the first-ever Great Urban Race, a wild metropolitan quest, during which teams solve clues and complete mental and physical challenges while discovering their city in a fresh way.

In five years, Reynolds, along with partner Ryan Kunkel, has parlayed his initial investment into红色的青蛙甚至ts, a Chicago-based company with more than 60 full-time employees, three signature extreme races and a serious following.

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