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The 7 Steps of Effective Product DevelopmentTake your product from killer concept to cash cow.

ByMichelle Goodman•

This story appears in theMay 2015issue of雷竞技手机版.Subscribe »

Stephanie Gonot
Objects of beauty: Founder Toni Ko.

Toni Ko's path to entrepreneurship was a common one: She wanted a product that didn't exist, so she decided to create it herself. The item in question: a high-quality yet affordable eyeliner pencil.

The year was 1999. The self-professed makeup junkie explains that at the time, high-end cosmetics were available only at department stores; drugstore alternatives didn't compare. At age 26 Ko founded NYX Cosmetics to bridge the gap between quality and price.

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