Papa John's Launches Venmo-Powered Digital Platform to Split BillsA new way to split the check when you're splitting a pizza.
ByKate Taylor•
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Papa John's is taking another step in the digital direction.
The pizza chain recently introducedPayShare, a digital platform powered by Venmo that allows customers to immediately split their pizza bill. The digital offering will be available with all online and mobile app orders.
"PayShare will change the mindset of our customers as they begin to think less of a $20 order and see it more as a $5 meal," Papa John's CMO Bob Kraut said in a statement. "The offering is a simple, digital solution that allows our customers to focus on enjoying their favorite pizza with their friends and family, not on how they're going to get paid back."
Related:The Future Has Arrived: You Can Now Order Pizza From Your Smartwatch
According toVenmo客户已经使用应用程序将πzza costs, making the pairing a natural one. In fact, the payment app says the pizza slice is themost often used emojion Venmo.
The introduction of 'PayShare' is just the most recent development in the pizza industry's battle for the digital market. Domino's customers can order viasmartwatchand the companynow calls itselfan "e-commerce company that sells pizza." Meanwhile, Pizza Hut is developing a connected car that allows drivers topurchase pizzas on the road. Digital and mobile orders make up about half of all sales at each of the major pizza chains, with Domino's, Pizza Hut and Papa John's eager to uncover any tech that will boost that percentage just a few points.
Related:Pizza Hut's Largest Franchisee Says Menu Revamp Hasn't Helped Sales
