A Small-Business Guide to Facebook Advertising (Infographic)Facebook is one of the most effective marketing tools today.

ByRose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Sean Gallup | Getty Images

As a small business, you don't need to spend loads of money onadvertising. There are plenty of free or low-cost tools that you can use to effectively market your company.

Related:3 Deadly Sins of Facebook Advertising

One of the biggest opportunities is throughsocial media, specificallyFacebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that's not surprising.

Although Facebook advertising is pretty straightforward and easy to use, there are certain things you should know before getting started. Understanding your marketing objective, defining your audience, setting a budget and designing your ad are the simple steps it takes to getting started.

Related:10 Facts You Didn't Know About Facebook Advertising

Check outHeadway Capital's infographic below for a step-by-step manual to effectively market your small business on Facebook.

Rose Leadem is a freelance writer for Entrepreneur.com.

Editor's Pick

Related Topics

Business News

This Restaurant Will Charge You a Hefty $50 Fee If You Have One Too Many Mimosas

Kitchen Story in Oakland, California isn't playing around when it comes to bottomless brunch.

Marketing

This Powerful Marketing Strategy Will Help You Outshine Your Competitors and Make Your Brand More Memorable

Direct mail is stealing the show in the crowded marketing landscape. Here's why.

Business News

Watch: London Airport Parking Garage Erupts in Flames Leaving Thousands of Passengers Stranded, Delayed

London Luton Airport resumed flight activity late Wednesday following the incident.

Business News

Meta Is Paying the Celebrity Faces Behind Its AI Chatbots as Much as $5 Million for 6 Hours of Work, Report Says

One unnamed top creator was paid $5 million for six hours of work, according to The Information.

Business Ideas

This Retiree's Yummy Hobby Is Now a Remote Side Hustle That Makes $250 an Hour: 'I Attached My Bank Account And the Money Just Flowed Automatically'

Since 1972, in his downtime, Bill Reichman has been dedicated to one delicious diversion. When the pandemic hit, he turned his passion into a lucrative side hustle. Here's how he did it.