'Stranger Things 3' Has Been Seen by Over 40 Million Netflix AccountsMore than 18 million have finished the whole season.

Remember when it was a big deal thatBrightracked up 11 million viewers? That's now quaint by comparison. Netflix hasrevealedthat 40.7 million accounts have watchedStranger Things 3in the four days since its July 4th premiere, making it the most-viewed show of any kind on the service in that time frame. And many in that audience were determined to finish the season before they returned to work -- 18.2 million have already completed the entire season.

The company treats a view as anyone having watched at least 70 percent of an episode or movie. It didn't break down the audience by region.

The view count isn't completely surprising given the sheer amount of hype involved, but it's still a major feat. Netflix broke its movie record in June, whenMurder Mysterygarnerednearly 30.9 million viewsin three days --Stranger Thingsis well past that, and makes earlier TV shows seem downright modest. It tookUmbrella Academy, one of Netflix's bigger series, a month to reach 45 million account views.

Yes, this is clearly about bragging rights. Netflix wants to show that it's a top dog in the streaming world, and that any misgivings aboutStranger Things' performance are firmly in the past. This does demonstrate that Netflix's viewership still has room to grow, however, and that its flagship shows can be cultural events in the right circumstances.

.@Stranger_Things3是打破Netflix的记录!

40.7 million household accounts have been watching the show since its July 4 global launch — more than any other film or series in its first four days. And 18.2 million have already finished the entire season.

— Netflix US (@netflix)July 8, 2019