Bobbi Brown's Guide to Success: Go To Fewer Meetings, and Take More ActionMakeup legend Brown is taking her own advice, and building multiple new brands.
ByJason Feifer•
This story appears in theSeptember 2019issue of雷竞技手机版.Subscribe »
What do you do for a second act, when your first act literally changed an industry? That was the question facingmakeuppowerhouse Bobbi Brown, whose simple line of lipsticks blossomed into the billion-dollar companyBobbi Brown Cosmetics. She left it in 2016 with no plans for what to do next; all she knew was that she was done with corporate life. (The company had been acquired decades earlier by Estée Lauder.) "It wasn't freeing," she says. "It was like,哦,shit; now what?" But she's since found an answer --扩大into new territories with a supplements line for Walmart (Evolution_18), an editorial site (justBOBBI), and a boutique hotel (The George), all of which launched this spring. She also has a new podcast (Long Story Short) and a film and photo studio (18Label), and more to come. But the second act isn't really so different from the first act, she says: At its heart, everything an entrepreneur does is just aboutdoing.
Related:How Kylie Jenner Built One of the Fastest-Growing Beauty Brands Ever
You made your name in a time before the phrasepersonal brandexisted. Did you ever think of yourself as a brand?
