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3 Qualities Your Content Needs to Earn Media CoverageWith the right digital PR strategy, you can boost your traffic and growth organically.

ByAmanda Milligan

Opinions expressed by Entrepreneur contributors are their own.

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Pitching content to the media (also known as digitalpublic relations) is an excellent way to build authoritative links and brand authority. But competition out there is rough, and journalists are looking for the best, most relevant content in their inboxes. So how can you create something writers will beexcitedto publish? Consider these three qualities.

Related:Why Your Marketing Team Should Be Journalists

1. Data-focused content

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