Inspired by Elon Musk's Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your CompanyWhatever your think about Musk's Twitter takeover, there are definite lessons any entrepreneur can apply from it to help their marketing efforts.
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Unless you've been living under the proverbial digital rock, you've no doubt read at least a few news pieces, and more than one deep think-piece, on the wild amusement park ride that Elon Musk'stakeover of Twitterhas seemed to become. In just a few short weeks after taking over the reins, Musk's Twitter has seena nearly 50% reductionin its workforce, a remarkable exodus of advertisers, a likely investigation of the company'scompliance with an FTC agreementit entered into years ago and the looming specter of apotential bankruptcy case.
Of course, any major corporate restructuring oracquisition带有一these risks and more. Inherent in anybig growth steplike this are potential pitfalls and traps for the unwary, any of which can prove a marketing nightmare for any of the stakeholders.
These 10 marketing lessons from Musk's takeover of Twitter will help you make the most of big changes in your company's future, whether that's a takeover, merger or any other sudden and risky growth opportunity.
