Laura Ries
Co-Founder of Ries & Ries
Laura Ries is a leading marketing strategist, bestselling author and television personality. In 1994, she foundedRies & Ries, a consulting firm with her father and partner Al Ries, the legendary positioning pioneer.
Latest
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The 6 Biggest Mistakes to Avoid When Building a Brand
When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
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Should Branding Begin With the Product or the Company's Values?
Our branding expert Laura Ries says neither.
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