Mark Siebert
Entrepreneur Leadership Network VIP
Franchise Consultant for Start-Up and Established Franchisors
Mark Siebert is the author ofThe Franchisee Handbook(Entrepreneur Press, 2019) and the CEO of theiFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His bookFranchise Your Business
: The Guide to Employing the Greatest Growth Strategy Ever(Entrepreneur Press, 2016) is also available at all book retailers.
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Business News
Should You Franchise Your Business?
If you want to expand, but lack the money, the people and the time, it may be time to think about franchising.
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Should You Offer Financing?
What franchisors need to know about helping franchisees get financed.
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Finding the Right Franchisee
It pays to be choosy, even if it means turning down a check or two.
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The Right Franchise Marketing Materials
Now that it's boom time for savvy franchisors, follow these tips to give your marketing materials some pizzazz.
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Should I Franchise My Restaurant?
For restaurateurs who want to create a food empire, turning to franchising may be the best option. Find out if your restaurant would make a good candidate.