Stephen Voltz and Fritz Grobe

Stephen Voltz and Fritz Grobe are the founders ofEepyBird LLC, a viral video studio based in Buckfield, Me., that created"The Extreme Diet Coke and Mentos Experiments,"which garnered over 120 million YouTube viewers. They are the authors ofThe Viral Video Manifesto: Why Everything You Know Is Wrong and How to Do What Really Works(McGraw-Hill, 2013).

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What Makes Your Video Shareable -- And Viral

创建一个在线的感觉,忘记所有的调节ks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.

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