Amazon Just Introduced a Major Overhaul That Will Make You Even 'More Likely to Buy' — But Your Search Results May Look DifferentThe ecommerce giant seeks more customers and increased profitability.

ByAmanda Breen•May 15, 2023

Amazonis known for its fast, inexpensive deliveries — and now the company's taking it up a notch.

Theecommerce gianthas redesigned its extensive logistics network to lessen the distance products must travel nationwide in a bid to get them to customers more quickly and increase profitability,The Wall Street Journalreported.

U.S. parcel shipping reached a record high of 21.5 billion in 2021, according to aPitney Bowesreport; that same year,CNBCreported that Amazon was on track to become the largest U.S. delivery service by 2022.

Amazonsignificantly expanded its shipping network during the pandemic, approximately doubling its warehouse space in two years; now, it operates more than 1,000 facilities across the country, perWSJ.

根据高管,重新发货network became a priority post-pandemic-expansion, as the company also cites a connection between delivery speeds and continued growth.

"When we offer faster speeds, customers are more likely to buy something," Udit Madan,Amazon's vice president of transportation, says. "They come back more often to shop with us."

Now,Amazonhas designated eight regions that should operate "self-sufficiently."

The new setup means that products won't leave their regions unless absolutely necessary. That could change what customers see in their search results: Products that are already within a region may appear first, per Madan.

Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.