'This Is So, So Disrespectful': Balmain Truck 'Hijacked' Days Before Paris Fashion Week, 50 Pieces StolenBalmain is set to debut its SS 2024 Collection in Paris on September 27.

ByEmily Rella

Getty Images
Olivier Rousteing walks the runway during the Balmain Womenswear Fall Winter 2023-2024 show as part of Paris Fashion Week.

New York Fashion Week saw no shortage of shocking disruptions, from a slew ofprotestors and runway crashersto brand backlash from the over-saturation of influencers attending shows.

Now, as the fashion world gears up for Paris Fashion Week (set to begin on September 25), one fashion house is already set back — an alarming 50 pieces from Balmain's new collection were "hijacked" while en route to a fitting on Sunday.

Balmain's Creative Director, Olivier Rousteing, took to Instagram earlier this week to share a statement regarding the "unfair" and "disrespectful" incident.

“我们的交货was hijacked. The camion got stolen. Thank god, the driver is safe. So many people worked so hard to make this collection [happen]. We are redoing everything but this is so so disrespectful," he captioned the text post. "Please be safe, this is the world we are living in. Love you my Balmain team and we won't give up."

Rousteing became the Creative Director of Balmain in 2011 at just 26 years old and quickly became the go-to designer for celebrities such as Kim Kardashian and Rihanna.

On October 3, 2016, Kardashian was robbed at the end of Paris Fashion Week -- the same day as the Balmain show. She was held at gunpoint by intruders who entered her hotel room and made away with nearly $10 million worth of jewelry.

Many people in the fashion industry offered condolences and support on Rousteing's post.

Related:Ryanair CEO Slammed with Pie in His Face By Activists—Other Public Disturbances Occur at US Open, NYFW

"Sending you all my love," wrote industry icon Donatella Versace next to a broken heart emoji. "I know that you and your creativity will be able to overcome this!"

"Force," wrote fashion brand Jacquemus.

Models and friends such as Nicki Hilton, Romee Strijd, and Elsa Hosk commented with multiple emojis that expressed anger, sadness, and frustration.

A spokesperson for Balmain told theWall Street Journalthat the brand's September 27 SS 2024 show will go on as planned.

Related:Jeff Bezos, Lauren Sanchez Make NYFW Debut Via Helicopter

The outlet also reported that Paris police are investigating the incident.

Paris Fashion Week is slated to run from Monday, September 25 through Tuesday, October 3.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics

Business News

'I Am Blessed': Woman Finds $100,000 Forgotten Powerball Ticket While 'Going Through Papers'

The 75-year-old retiree from Virginia plans to deposit the money directly to her bank account.

Business News

Dads Who Do This Simple Activity With Their Kids for 10 Minutes a Day Are More Likely to Raise High Achievers

The straightforward approach can give children an advantage over their peers.

Business News

Travis Kelce Jersey Sales Soar 400%, Thanks to Taylor Swift

The pair nearly broke the internet on Sunday after Swift was seen cheering for the NFL tight end inside at Arrowhead Stadium.

Business News

'Cash Flow King' Podcast Host Slammed With Charges in $11 Million Ponzi Scheme

The SEC alleges that Matthew Motil "fraudulently targeted investors."

Business News

Costco Is Now Offering an Additional Exclusive Perk to Members in All 50 States

Members can now access discounted outpatient medical care through a partnership with healthcare startup Sesame.

Starting a Business

How To Grow Your Startup With Rapid Experimentation

Lessons from a self-funded startup that grew through rapid experimentation.