Bill Gates' Foundation Just Made a Big Bet on Anheuser-Busch and Bud Light, Despite Declining SalesThe Bill and Melinda Gates Foundation Trust acquired approximately $95 million of Anheuser-Busch shares during the same period the company reported a dip in revenue for Q2 2023.

ByMadeline Garfinkle

Key Takeaways

  • Billionaire Bill Gates acquired $95 million worth of 1.7 million shares last month.
  • The company owns Bud Light, which has faced backlash and declining sales following a partnership with transgender influencer Dylan Mulvaney in April.

Last month, Anheuser-Buschreportedthat its U.S. revenue had declined by 10.5% in the second quarter of 2023, primarily due to the declining sales of Bud Light. Sales to U.S. retailers saw a 14% decrease, underperforming the broader beer industry, with a revenue drop of $395 million in North America compared to the same period the previous year.

However, one notable billionaire, Bill Gates, seems optimistic about the beer brand's future.

In the previous quarter of 2023, the Bill and Melinda Gates Foundation Trust acquired 1.7 million shares of Anheuser-Busch, worth about $95 million, according to an证券交易委员会的文件.

Related:'You Need to Stand for Your Values': Heineken CEO Talks Bud Light Beer Sales Decline

Gates made the stock purchase around the time when Anheuser-Busch reported its second-quarter earnings last month and, despite the investment, has incurred losses on the move thus far — the company's stock has declined nearly 2% since his purchase and dropped 7% for the year, CNNreported.

Since Bud Light's collaboration with transgender influencer Dylan Mulvaney last spring,Bud Lighthas been embroiled in controversy, with some critics slamming the partnership and others slamming the response to thebacklash.

Anheuser-Busch CEO Michel Doukeris, however, said on an earnings call in July that the boycotts and controversy havenot significantly impactedthe company's sales. Doukeris stated that while he didn't want to "minimize" the controversy, the dip in Bud Light's U.S. sales in the first few weeks of April only accounted for 1% of the company's total global revenue during that period.

"With this perspective, and in the context of our global business, we believe we have the experience, the resources and the partners to manage this," Doukeris said at the time.

Related:Kevin O'Leary Slams Anheuser-Busch CEO's Listening Tour, Says It Won't Stop Bud Light Backlash for One Huge Reason

Madeline Garfinkle

Entrepreneur Staff

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University.

Editor's Pick

Related Topics

Business News

Teen Dies After Attempting Hershey-Owned Company's 'One Chip Challenge' at School, Product to Be Pulled From Shelves

The $10 chip, from Amplify Snack Brands' Paqui, is coated with the world's hottest chile pepper.

领导

Jimmy Rex Shares His 3 Principles for Doing Good and Finding Success

On this episode of "The Jeff Fenster Show," guest Jimmy Rex discusses his inspiring journey and the principles that have guided his vast track record of success.

Business News

'I Don't Appreciate What You Do to Small Businesses': Pizza Shop Owner Goes Viral After Bad Barstool Review, Says Business Is Booming

Dave Portnoy's pizza review of Dragon Pizza turned sour when the owner called out the Barstool owner in a new viral video.

Science & Technology

'Mindless Scrolling Has Become an Epidemic:' Here Are 11 Ways to Cut Back Your Screentime That Actually Work.

盲目的滚动的流行已经成为一个part of our everyday lives. Thankfully, there are methods for reducing this bad habit.

Marketing

11 Effective Marketing Strategies to Help Streamline Your Startup

圣arting a new business is an invigorating challenge that demands a robust marketing strategy. Here we'll explore the practical tools, techniques and insights to manage your entrepreneurial journey, covering everything from understanding your target audience to scaling up marketing efforts, ensuring you lay a strong foundation for brand recognition, growth and success.

Business News

America's Largest Private Employer Is Reducing Starting Pay for New Workers. Here's Why — and What It Means for Retail.

Most new hires will now earn the lowest possible hourly wage for their respective store, unlike when they previously had the potential to earn more than other store workers in certain roles.