What Will Coca-Cola Look Like in the Year 3000? Soda Giant Enlists AI to Conjure Up a 'Coke From the Future'The new beverage is a part of Coca-Cola's Creations program, which releases limited-edition mystery flavors.

BySam Silverman•

Key Takeaways

  • The Y3000 flavor was designed to taste like a 'coke from the future.'
  • In addition to the flavor notes, Coca-Cola used AI to design the packaging.

Coca-Colais headed to the year 3000, and it's usingAIto get there.

The soda giant unveiled its new Y3000 Coke on Tuesday as the latest concoctionto come out of its Creations limited-edition flavor drops, a program that uses non-traditional flavors and branding targeted to engage a younger audience. This time, however, Coca-Cola turned to artificial intelligence to cook up a futuristic beverage.

The brand used human insights to gauge what people would imagine a drink from the future would taste like, before recruiting AI to help with additional flavor notes and the product's packaging design, a spokesperson explained toCNN.

AI also created a mood board to inspire the can's aesthetic, which features pixilated graphics of vibrant blue and pink bubbles. The bottom of the can reads "Co-Created with AI."

“我们希望可口可乐-仍然是相关的and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock?" Coca‑Cola's Senior Director of Global Strategy, Oana Vlad, said in apress release.

Y3000 comes in a zero-sugar option as well, and both options will be available for a limited time beginning on Tuesday.

The new drop also comes with an interactive experience where customers canscan a QR codeon the canthat takes them to a portal thatallows them to add photo filters that transform their pictures to the year 3000 with digitized effects.
Sam Silverman

Entrepreneur Staff

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found inThe US Sun,Nicki Swift,In Touch Weekly,Life & StyleandHealth. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC.

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