Facebook Signs Deals With Media Firms and Celebrities for Live Video
The social network is working with CNN, the New York Times, Vox Media, Tastemade, Mashable and the Huffington Post.
ByReuters•
This story originally appeared onReuters
Facebook Inc. has signed deals worth more than $50 million with media companies and celebrities to create videos for its live-streaming service, theWall Street Journalreported.
Facebook has signed nearly 140 deals, including with CNN, theNew York Times, Vox Media,Tastemade,Mashableand theHuffington Post, the Journal reported on Tuesday, citing a document.
Comedian Kevin Hart, celebrity chef Gordon Ramsay, wellness guru Deepak Chopra and NFL quarterback Russell Wilson are among the celebrities that Facebook has partnered with.
"We have an early beta program for a relatively small number partners that includes a broad range of content types from regions around the world," Justin Osofsky, the vice president of global operations and media partnerships at Facebook, said in an email.
"We wanted to invite a broad set of partners so we could get feedback from a variety of different organization about what works and what doesn't."
The document shows that Facebook's deal with online publisherBuzzFeedhas the highest value at $3.05 million, theJournalsaid, followed by theNew York Timesat $3.03 million and CNN at $2.5 million.
(完子rat Patnaik and Anya George Tharakan in Bengaluru; Editing by Kirti Pandey)
