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In 1995, restaurateur and nightclub owner Martin Sprock decidedhe'd had enough of the night-life scene. While he'd foundfinancial success, the blood, sweat and tears had taken quite atoll on Sprock. Seeking more reasonable working hours--and biggerprofits--he decided to take a chance on a fresh and fruity conceptand launched Atlanta-based Planet Smoothie in 1995.
Today, the company's centerpiece product, the ever-popularfruit smoothie, has fueled growth of more than 70 franchiselocations from Oregon to Florida, as well as in parts of the UnitedKingdom. These frosty cold beverages are a blend of fruit andyogurt (or fruit and ice, for the calorie-conscious). Considered ameal replacement by some and a snack by others, PlanetSmoothie's drinks sport names such as Rasmanian Devil, CountCoconut and Spazz, and are served in an energy-pumping,high-adrenaline atmosphere with optional nutritional supplementssuch as the company's trademarked Orbit Boosters.
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