Opinions expressed by Entrepreneur contributors are their own.
The motorcycle-riding bad boy has been a mythical ideal forAmerican men ever since James Dean donned black leather in the1950s. In true entrepreneurial style, EagleRider Inc. has found away to harness that myth and make it a reality for rebel wannabeseverywhere.
Founded in 1992 by Harley Davidson devotees Chris McIntyre andJeffery Brown, EagleRider rents out the complete motorcycleexperience. With nearly a quarter of a million dollars in start-upcosts (the bulk of which went to financing 16 Harley Davidsons),the 34- and 35-year-old entrepreneurs, respectively, tapped into aniche market that caters to adventure-seeking professionals anddestination-bound tourists who long for a different type ofvacation.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to雷竞技手机版magazine
- Four free e-books a year
- Subscriber-only events with our experts
