'Every Billionaire Wants a Casino.' Jay-Z Is Trying to Open a Caesars Palace in the Heart of Times Square.The rap mogul has partnered with Ceasars Entertainment to bid for New York City's only gaming license.

ByJonathan Small

Photo by Kevin Mazur/Getty Images for Roc Nation

The Big Appleis about to roll the dice on gambling, and many billionaire investors want to try their luck at winning the big prize.

Elected officials have finally authorized one casino license in the Big Apple (that's right—just one for a city of 8 million people), causing a massive and sometimes ugly bidding war between various wealthy suitors.

One interested party is nonother thanJay-Zand his entertainment company Roc Nation. The entrepreneur famous for saying, "I'm not a businessman, I'm a business, man," has teamed up with SL Green and Caesars Entertainment to propose building a Caesars Palace in the heart of bustling Times Square.

在一封公开信中中华民国国家Instagram和太瓦itter titled "It's Time, Times Square," the company made a case for why they should be granted New York City's gambling golden ticket.

"The winning group must have a track record of turning words into deeds — of putting New York City and its residents first — people of all races, religions, ethnicities, genders, sexual orientations and socio-economic statuses," the statement said. "Our proposal lays out an innovative plan that will not only draw additional tourists to our city but will also enhance the lives of everyday New Yorkers."

Jay-Z's plan promises to give back to surrounding businesses, benefit mass transit, invest in sanitation and security, and "deliver a much-needed transportation plan," among other things. "Our bid commits $115 million for diverse theater programs that include daycare for Broadway workers and their families," the letter said.

Related:Jay-Z Invests Big Money in a Robo Pizza Truck That's Solving a Major Food Industry Problem

An all-out bidding war

New York voters approved of Las Vegas-like casinos in their state in 2013. But it wasn't until last year that elected officials in Albany authorized casino licenses for downstate New York, including New York City, Long Island, and Westchester County.

The prospect of opening a fully operational casino in the largest city in America has billionaires salivating to become the King of New York casinos. Aside from Jay-Z, other bidders include New York Mets owner Steve Cohen, Gristedes supermarket scion John Catsimatidis, and Hudson Yards developer Stephen Ross.

"Every billionaire wants a casino. The epitome of success in the US is to own your own casino," a source toldThe New York Post.

However, the billionaires have different ideas about where they want to build their casinos. Cohen has teamed up with Hard Rock and wants to open a casino around Citi Field in Queens, where the Mets play. Catsimatidis is eyeing Coney Island, famous for its boardwalk, amusement park, and hot dog eating contest. Ross, who has partnered with Wynn, wants to put the casino in the newly developed Hudson Yards.

Accusations of a 'misinformation' campaign

The Roc Nation letter, which also appeared in ads in the New York Post, New York Daily News, and Amsterdam News, accused some "conflicted parties" of spreading "misinformation," claiming they had written the letter to set the record straight.

While Roc Nation did not name names, some believe they may be referring to a coalition of Broadway theater owners and producers, the midtown Manhattan community, and tenant organizations calling themselves No Times Square Casino.

According to an article inDeadline, the coalition opposes building a Caesars Palace in Times Square, also home to most Broadway theaters, citing traffic congestion, economic disruption, and making the area "less welcoming to families."

Jonathan Small

Entrepreneur Staff

Editor in Chief of Green Entrepreneur

Jonathan Small is editor-in-chief ofGreen Entrepreneur, a vertical from Entrepreneur Media focused on the intersection of sustainability and business. He is also an award-winning journalist, producer, and podcast host of the upcoming True Crime series, Dirty Money, andWrite About Nowpodcasts. Jonathan is the founder ofStrike Fire Productions, a premium podcast production company. He had held editing positions atGlamour,Stuff,Fitness, andTwistMagazines. His stories have appeared inThe New York Times, TV Guide,Cosmo,Details, andGood Housekeeping. Previously, Jonathan served as VP of Content for the GSN (the Game Show Network), where he produced original digital video series.

Editor's Pick

Related Topics

Celebrity Entrepreneurs

Magic Johnson, Shark Tank's Daymond John and Other Celebrity Entrepreneurs Share Unfiltered Advice for Business Success

Celebrity entrepreneurs reveal invaluable lessons they learned as business owners and key advice for aspiring entrepreneurs rising up the ranks.

Business News

Airbnb Renter Discovers Hidden Door, Says Police Confirm There's a Secret Unit Upstairs With 'Surveillance': 'A Terrifying Experience'

One bride-to-be was in for a not-so-welcome surprise when she discovered a secret door in her Airbnb rental.

Growing a Business

This Nurse Turned $500 in Savings Into $100 Million in Sales After Sharing Her Hair Care Routine on YouTube. Now She's Revealing Her Secrets to Success.

Courtney Adeleye sold $10 million worth of products out of her home within three years of launch.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指雷竞技手机版望太多a company exit for their eventual 'win.' Do this instead.

Business Solutions

This $30 Bundle Can Show You How to Use ChatGPT for Your Business

Find out how AI can help your business run more efficiently.

Marketing

11 Tips to Help Entrepreneurs Master the Art of Self-Promotion

Key marketing tips for bold and brazen entrepreneurs