#Rompiendo, TikTok's strategy to promote artists of Latin originEvery 15 days, the program will present a successful Latin artist who is 'breaking'' it with his music on the platform.
This article was translated from ourSpanish edition.
The social network has announced the launch of a program that aims to promote Latin musicians and artists on the platform. Its name is#Rompiendoand it includes promotion and presence on playlists, on TikTok radio and a post on@MusicOnTikTok, an account that the network uses to promote artists.
A new Latin artist will be announced in#Rompiendoevery 15 days. The first to appear in this new section is the Brazilian Anitta whose song "Envolver" has been used in more than 2 million videos after it went viral thanks to the #envolver challenge on TikTok.
In the post on@MusicOnTikTok, Anitta通讯ents, "I'm happy to be the first artist to be featured on TikTok's #Rompiendo. I want to thank everyone for supporting me and my new album and new Latin artists on TikTok. I think today everyone knows how TikTok supports music and makes all kinds of music, from all over the world, big; new songs, new artists. When I saw my song 'Envolver' and its dance go viral, I couldn't believe it."
@musicontiktokIntroducing#Rompiendo: A new @tiktok series highlighting artists who are crushing it in Latin music! Starting with Brazil's own @anitta♬ original sound - TikTokMusic
Anitta's account has more than18.5 million followers with a total of 134.2 million likes. The song "Envolver" is included in the albumVersions of Me, the artist's fourth.
It is not the first time thatTikTok hasdeveloped programs to promote the growth and use of Latino creators on the platform. Last year it launched an incubator calledTikTok Latinx Creatorsto help 150 Latino content creators build their accounts.
According to TikTok, the hashtags linked to the Latin culture that are most used on the social network are #Latino, #Latina, #Hispanic and #Familia.
