Starbucks Now Has Spring Cups, and They Look Kind of FamiliarAlthough the coffee chain's seasonal cups have courted controversy in the past, we think it will be pretty safe with these new designs.

ByNina Zipkin

Starbucks

虽然大部分的东部沿海地区正经历着什么we hope is the last snowy gasp of winter, spring has sprung for Starbucks. For a limited time, the coffee giant will offercupswith vibrant blue, yellow and green backdrops with designs such as a happy sun and an umbrella -- and they all look a bit like the Twitter egg.

Apparently spring was the only season that the company had not yet covered. There have been summer and fall cups, but you could be forgiven for not knowing that, since the autumn design is usually eclipsed by the arrival of what's in it: the Pumpkin Spice Latte.

Related:Starbucks Courts Millennials With $10 Coffee at New Reserve Bars

However, it's always pretty easy to tell when the holiday season officially begins -- Mariah Carey's voice is suddenly inescapable and people have a lot of opinions about the cups at Starbucks.

In 2015, the coffee giant's holiday cup design,a simple red backdropthat eschewed the more classic snowman and reindeer motifs, led many to think that Starbucks was making some sort of statement about Christmas.

Related:Tour The $40 Million Manhattan Penthouse Bought By Starbucks CEO Howard Schultz

Last November, the company released a cup with a green and whitedesignpopulated with cartoon people, which Chairman and CEO Howard Schultz said was meant to "represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other."

However well meaning, the proximity of therolloutto the holidays led many to mistake the design for yet another slight against Christmas. But whether bright spring colors and sunshine will inspire controversy is really anyone's guess. At the very least, it may just be a good excuse to get a cup of coffee.
Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Editor's Pick

Related Topics

Business News

Is LinkedIn a Dating App? Woman Goes Viral After Man Slides Into Her (LinkedIn) DMs

The internet is debating whether or not looking for dates on LinkedIn is a "classy" move or a "red flag."

Devices

Get This 4-in-1 USB-C Charger for Apple Devices for $19.99

Get this useful, lightweight charger for a great price (regularly $29).

Money & Finance

7 Ways to Make Extra Income Even With a Full-Time Job

Want to make more money? Real estate investing, Amazon ecommerce and the sharing economy are waiting for you.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指雷竞技手机版望太多a company exit for their eventual 'win.' Do this instead.

Personal Finance

5 Entrepreneurial Mindset Principles That Empower Financial Literacy

Adopting the right mindset is key to financial literacy. Follow these five guiding principles to enhance your understanding of wealth creation and growth.

Leadership

A Guide to Effective Crisis Leadership — Key Steps to Lead Your Team Through Turbulent Times

The essential strategies and skills required to be a successful crisis leader and guide your organization through difficult times.