Taco Bell Just Premiered 'Mexican Pizza: The Musical' on Tik Tok, Starring Dolly Parton and Doja CatIn a kitschy Taco Bell marketing campaign, Dolly Parton, Doja Cat, and Tik Tok stars pay homage to the return of their favorite menu item.

ByJonathan Small

Photo by Michael Loccisano/Getty Images for SXSW

Taco Bellfinally aired墨西哥拨弦a: The Musical,starringDolly Parton, with guest appearances by Doja Cat and over 21 Tik Tok stars.

@tacobell

墨西哥拨弦a: The Musical, Act 1

♬ original sound - tacobell

The 15-minute homage to thebeloved menu item— streamed live on塔可钟(Taco Bell)的环境从而通道—was a send-up of a high school musical with colorful cardboard props and over-the-top show tunes. Dolly Parton and Doja Cat made appearances in a few pre-taped segments, and Dolly was also the voice of the Mexican Pizza.

Told in three acts, the musical tells the story ofTikTok star Victor Kunda, who longs for the discontinued Taco Bell Mexican Pizza, rallying other fans to come together to bring the pizza back on the menu.

Spolier alert: The Mexican Pizza returns.

The musical featured several original song-and-dance routines with performers singing lyrics like, "You took a slice right out of my heart, and I will never recover."

Related:How Taco Bell Became the Top Franchise in the World

@tacobellReplying to @tacobell♬ original sound - tacobell

墨西哥拨弦agate: A Brief History

In 2020, Mexican Pizza, which consists of two tostadas layered with pizza sauce and beans or ground beef and then topped with cheese, tomatoes and more sauce, was 86ed from Taco Bell's menu due to pandemic-related issues.

That decision triggered an angry response. First, a die-hard Taco Bell fan created a Change.org petition, which received 200,000 signatures demanding that Mexican Pizza return. Then, pop singer Doja Cat took to TikTok to write a song to Taco Bell about bringing back the pizza. The video has 8.7 million views.

@dojacat

♬ original sound - Doja Cat

As if that wasn't enough, country music legend Dolly Parton also got involved in Mexican Pizzagate. In aninterview with Insiderlast January, Parton confessed to loving Taco Bell's Mexican Pizza. When asked if she thought the restaurant should bring it back, she said, "I think they should!"

Taco Bell heard the message loud and clear and added Mexican Pizza to its permanent menu last Spring. Sensing a good marketing opportunity, Taco Bell also announced that Mexican Pizza: The Musical would appear on Tik Tok in honor of the dish.

@tacobellReplying to @tacobell♬ original sound - tacobell
Jonathan Small

Entrepreneur Staff

Editor in Chief of Green Entrepreneur

Jonathan Small is editor-in-chief ofGreen Entrepreneur, a vertical from Entrepreneur Media focused on the intersection of sustainability and business. He is also an award-winning journalist, producer, and podcast host of the upcoming True Crime series, Dirty Money, andWrite About Nowpodcasts. Jonathan is the founder ofStrike Fire Productions, a premium podcast production company. He had held editing positions atGlamour,Stuff,Fitness, andTwistMagazines. His stories have appeared inThe New York Times, TV Guide,Cosmo,Details, andGood Housekeeping. Previously, Jonathan served as VP of Content for the GSN (the Game Show Network), where he produced original digital video series.

Related Topics

Business News

The AI Job Market Is Surging and Paying Up to $300K a Year. Here's How to Snag a Role.

According to a new LinkedIn report, AI jobs can be found in a wide range of fields.

Business News

You Can Now Have an Uber Driver Ship Pre-Paid Packages to UPS, FedEx for a $5 Flat Fee

Rejoice, lazy returners of the online shopping world.

Business News

'Not Much Financial Education' — Yet Millennials Have Boomers and Gen X Beat When It Comes to Retirement Savings. Here's Why.

千禧一代可能拥有更少的房屋和make less money — but they're on track for a better retirement.

Business News

'Earth Shaking News': Fans Rejoice Over the Return of 'Retired' McDonald's Cult-Favorite Item

The McRib last appeared on menus in 2022 during the company's self-proclaimed "farewell tour" for the sandwich.

领导

Introverts Who Use This Secret Weapon Can Be More Powerful Than Extroverts in the Workplace

Less extroverted colleagues are often misunderstood and underestimated — but their talent for one thing in particular sets them up for success.

Business News

'It's Getting Worse By the Week': Kevin O'Leary Issues Grave Warning About Commercial Real Estate Industry

The "Shark Tank" star spoke to impending devaluation of stocks in the industry on FOX Business' "Varney & Co."