Taylor Swift's Movie Smashes Pre-Sale Ticket Records By 'More Than 10 Times' for 'Eras World Tour' PremiereThe film is estimated to gross up to $145 million.
ByEmily Rella•
Taylor Swift's summer tourbroke attendance records, and her presence at NFL games is breakingviewing records.
Now, she's breaking box office records without even trying.
Swift, who will be premiering her "Taylor Swift: The Eras Tour" in theaters on October 13, has hit a presale record ahead of the film's release with demand for tickets coming in at "10 times higher" than any other film releasedby Cinemark.
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"The anticipation to experience Taylor Swift [The Eras Tour] on the big screen has blown everyone away, and Cinemark is thrilled to offer iridescent popcorn, exclusive merchandise and exciting giveaways that will ensure fans create a night that they will remember forever and always," said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer in a company release.
Taylor Swift performs onstage during the "Taylor Swift | The Eras Tour" in Mexico City, Mexico (Getty Images)
Last month, presale tickets at AMC, Cinemark and Regal cinemas located in the U.S., and Cineplex in Canada and Cinepolis in Mexicotopped$65 million.
AMC theaters reported that Swift's concert movie debut brought in an estimated $26 million in the first 24 hours, with ticket seller Fandango reporting at the same time period that the movie had already become the highest first-day selling film of 2023.
“不仅是泰勒•斯威夫特的音乐会电影最好的first-day ticket seller of the year on Fandango, but the concert film is performing like the superhero she is and ranking among the best first-day ticket sellers of all time from franchises like Marvel, Star Wars, DC Comics and more," SVP of Fandango ticketing, Jerramy Hainline, toldDeadlinelast month.
The film isestimated to makebetween $96 million and $145 million on opening weekend, which would make Eras the highest-grossing concert movie tour in history.
The box office isn't the only place that Swift is earning high marks on the screen these days, however.
The star spent her Sunday night at MetLife Stadium to watch the New York Jets take on Travis Kelce and the Kansas City Chiefs, helping bringin an estimated27 million viewers to NBC.
This made it the most-watched Sunday program on television since Super Bowl LVII this past February, which was shown on FOX, and a 22% year-over-year increase from the same NFL Game 4 broadcast in the 2022-2023 season.
Related:Taylor Swift Gave Tour Staff $100,000 Bonuses Totaling $55M
