What's Trending With…Yael Cohen? The F%#@ Cancer Founder on Starting a MovementYoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.

ByShira Lazar•

Opinions expressed by Entrepreneur contributors are their own.

Yael CohenlaunchedLets F Cancerto help increase awareness and promote early cancer detection. She also wanted to help young people start the conversation about the "C" word with their parents.

Shira Lazar is the host and executive producer ofWhat's Trendinglive Tuesdays at 10 a.m. Pacific andPartners Project, interviewing your favorite YouTube stars weekly.

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