Why Apple Will Never Create an iPad-Mac HybridIt's because of customer experience, says Apple CEO Tim Cook.

ByBenjamin Snyder

这个故事或iginally appeared onFortune Magazine

Apple CEO Tim Cook is reportedly telling consumers they shouldn't expect a hybrid iPad and Mac in the future.

In an apparent jab at Microsoft's tablets such as the new Surface Book, Cooktold the Irish Independentthat Apple users don't want that type of device.

"We feel strongly that customers are not really looking for a converged Mac and iPad," Cook told the newspaper. "Because what that would wind up doing, or what we're worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world."

He added, "And putting those two together would not achieve either. You'd begin to compromise in different ways."

His comments come after Cook maderemarks about the future of the PCin a recent interview with the Telegraph. "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" he said. "Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones."

Microsoft declined to comment.

Benjamin Snyder is a writer atFortune.com.

Editor's Pick

Related Topics

Business News

McDonald's Employee Shoots, Kills 30-Year-Old Woman Following Dispute: 'Completely Senseless'

The victim has been identified as Jacklyn Marie Reed from Johnson City, Tennessee.

Business Ideas

This Retiree's Yummy Hobby Is Now a Remote Side Hustle That Makes $250 an Hour: 'I Attached My Bank Account And the Money Just Flowed Automatically'

Since 1972, in his downtime, Bill Reichman has been dedicated to one delicious diversion. When the pandemic hit, he turned his passion into a lucrative side hustle. Here's how he did it.

领导

How to Tell if Someone Is Deceiving You — Body Language Tips from a Former Intelligence Operative

While your job might not include questioning criminals or terrorists, it is important to be aware of deception in business. Having a few tools up your sleeve will allow you to make smarter business partnerships and decisions.

Business News

An Anonymous Man Bought 250 Plane Tickets for IDF Reservists Headed to Israel

The man purchased tickets for anyone who showed him an IDF call-up notice at JFK.

Business News

Costco Shoppers' Personal Data May Have Been Compromised and Sent to Meta, New Lawsuit Alleges

The class-action lawsuit may affect those who have used the online Costco Pharmacy.