He Moved From Pakistan at 18 and Got a Job at KFC. Three Decades Later He Owns a KFC, Taco Bell, Pizza Hut and More.肖恩Shariff经营每一个百胜品牌s flagship brands in Southern California.
By克洛伊Arrojado•
This story appears in theDecember 2021issue of雷竞技手机版.Subscribe »
Why have you stuck with the same franchisor all these years?
If you have something good, why rock the boat? I know the brand. I can open [a location] and not be worried about how the operation is going to run. I feel that if I were to go to another brand, I would be downgrading myself. All the franchise coaches we have are really nice people. I'm a five-store operator, but I've got 40 people working behind me.
Related:Your Brand Is Much More Than Your Logo. Here's What Really Makes Your Brand Stand Out to Customers.
How has Yum! Brands been there for you as a franchisee?
They're always coming up with new stuff, which helps us bring in more customers. And then there's the support you get. For instance, when COVID started, right away KFC and Taco Bell emailed all franchisees saying, "You can postpone your royalty sale for 60 days or 90 days. Don't worry about it; run your restaurant and do whatever you can." That was very touching for me because I got really hurt last year when Universal Studios closed. [He owns a Habit Burger, a Taco Bell, and a KFC/Pizza Hut there.] Those were our top-performing restaurants, and we still paid a lot of people while we were closed. It's like a pass-it-forward — if the brand does good things for you, then you do the same things for your employees.
What can franchisees do to uphold a franchisor's loyalty?
Do what they ask you to do. Nobody knows you, but everybody knows KFC or Taco Bell, so they have more to lose than you. If you do something bad, you as an individual will probably lose some customers. But as a brand, the name is all over the news. As long as you do what you're supposed to do, follow guidelines, pass all your inspections, and stay in constant touch with them, you'll succeed. It's not rocket science.
What piece of advice would you offer to new franchisees?
Don't screw anybody over. Just do your best. If you owe your employees 50 bucks, give them 55. It's not the end of the world. Five bucks is not going to hurt you, but for them it's a meal. I was a minimum wage worker for a very long time, and I see how they struggle. We bought $25 Walmart gift cards for 80, 90 employees. We gave them out, and you could see the look on their faces. It costs us money, but it's OK. Because if they weren't there, then we wouldn't be open. Take care of your employees and they'll take care of you.
