3 Invaluable Lessons for Media Outreach from Dale Carnegie's 'How to Win Friends and Influence People'Improve the success of your media outreach efforts with these three tips from one of the most well-read business books of all time.
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More than 30 million copies of Dale Carnegie's如何赢得Friends and Influence Peoplehave beensoldsince the book was first published in 1936 – and for good reason. Carnegie's lessons about people are simple, effective and can be applied easily to any area of business that involves human interaction.
I've found that most, if not all, of Carnegie's teachings are relevant to my role as a communicator. Business communications is, after all, largely about "winning friends and influencing people', is it not? Whether you're crafting a social media post, putting together a formal announcement, or sending out a company e-newsletter, you're probably hoping to "win some friends' or "influence people' with your message.
When I re-read如何赢得Friendsrecently, three particular lessons stood out as being critical to a successful media outreach effort.
Related:How to Get Media Coverage for Your Business
