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4 Reasons to Walk a Mile in Your Customers' Shoes (And How to Do It)Why you should get your customers' perspectives, and how it will help with the success of your business.

ByMike Kappel•

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Recognizing a need for your products or services and starting a business is an accomplishment. I should know. After all, Iaman admitted serial entrepreneur with several successful companies under my belt. But even with my business accomplishments, I understand that it's necessary to put myself in my customers' shoes once in a while. And then, walk a mile.

Related:How the Customer Experience Affects Your Bottom Line

Reasons to walk a mile in your customers' shoes

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