4 Ways to Evolve Your Content Marketing StrategyTo be competitive in today's marketplace, you need to keep up with the trends and give people what they want.

ByEric Siu

Opinions expressed by Entrepreneur contributors are their own.

Running a good blog or content marketing strategy probably isn't as hard as running a kingdom. Figuring out what your readers actually want from you can be done through surveys, monitoring website analytics and several other easily available tools. Research done by others in your niche or industry can beuseful sources too.

Today this information is ready available, unlike in the past when businesses kept most of their results under wraps for their own use. Simply keeping your eyes and ears open can simply your research process and give you all the information you need.

Related:5 Tips to Creating a Successful Content-Marketing Campaign

Here's a list of some of the most useful content marketing statistics and tips on how to implement them into your strategy.

1. Write longer posts.We've all heard the arguments about the perfect blog post length. Should they be as short as 300 words or taper out around 800 words? Neither. Blog posts should be way longer.

4 Ways to Evolve Your Content Marketing Strategy

According to serpIQ,理想的一篇博客文章的长度大于2,000 words. serpIQ discovered that the average length of blog posts that appear in the top 10 search results is more than 2,000 words. In fact, the ones in the top two results have an average length of more than 2,450 words. In the above graph, you will notice a shrink in blog post length as they begin to sink down the search results.

This phenomenon of blog posts ranking well because of length was explainedin a studywhere SEO Moz analyzed the length of blog posts against the number of backlinks they receive in hope of finding an answer. Longer posts attract more backlinks. More backlinks are an important component of SEO and serve as catalysts, thrusting longer posts into the top search results.

Longer posts can also be instrumental from a social-media point of view.Neil Patel analyzed 327 blog posts on QuickSproutand divided them into two parts. One part had posts that were fewer than 1,500 words and the other with posts that were more than 1,500 words. He then analyzed how many Facebook likes and tweets they received.

Posts longer than 1,500 words on average receive 68.1 percent more tweets and 22.6 percent more Facebook likes than posts that are shorter than 1,500 words.

4 Ways to Evolve Your Content Marketing Strategy

According to these studies, writing longer posts will help you gain traffic through both search engines and social media. This doesn't give you liberty to beef up content just for the sake of it. People won't share your article because it's long, they do it because it's worthy of their time and attention.

Related:Why You Should Create Long-Form Content (And How to Do It)

Ensure your long blog post has quality from the beginning to end, complete with subheads, bold text, visuals, no repetition, etc. For examples of well written long-form posts, check outThe Four Hour Work WeekandViper Chill.

2. Use more visuals.In the2014 Social Media Marketing Industry Report, Social Media Examiner discovered that 60 percent of marketers use content in the form of original visual assets (infographics, memes, etc.) in their marketing. The report also indicates that the content form most marketers (68 percent) want to learn about was creating original visual assets and that 70 percent of marketers plan on increasing their use of visual images.

The rise of social media sites such as Pinterest, Instagram and Tumblr also contribute to the importance of including visuals in your content marketing mix. Pinterest hasmore than 70 million active users.

Americansspend an average of one hour and 17 minuteseach month on Pinterest and one hour and 38 minutes on Tumblr. The time spent on these two visual sites individually is more than the time spent on Google+, MySpace, Linkedin and Twitter combined. Right now, Instagram isthe fastest growing social network.

This shouldn't come as a surprise, as65 percent of people are visual learners, as reported by the Social Science Research Network.According to Zabisco, 90 percent of the information that reaches the brain is visual. This makes it essential to include visuals in your content-marketing mix.

The SEO Moz study also found that content with only images attracted more backlinks that those with only videos and lists or those with a combination of videos, lists and images.

Related:Creating Shareable Visuals is Easy With These 7 Online Design Tools

3. Create infographics.Hubspot foundsearch volume for infographics on Google has increased by 800 percent, and that today's infographic production is rising by 1 percent daily. Infographics can be a great way to quench your visual learners' needs.

Ensure that you create quality infographics with graphs, illustrations and numbers and very little text that appeal to your visual learners. The best option would be to hire firms or designers to create them. But if you are on a tight budget you could learnhow to easily create them with PowerPoint.

Other visual content you could look into using are slides, comics and memes. Slides can be easily created by using SlideShare, which gets 60 million visitors per month. Comics can also be a great source for trafficas humor is highly shareable, according to Jonah Berger. Memes too are a form of humor, but beware of breaking copyright laws when you share them.

4. Record podcasts.What benefit can podcasts offer visitors that text, visuals and videos don't? They don't require full attention. When you are reading a blog post, infographic or watching a video, your eyes have to stay on the screen. But you can listen to a podcast while going about your normal daily routine.

This could point to the increasing demand for podcasts. According to the2014 Social Media Marketing Industry Report by Social Media Examiner, only 6 percent of marketers are currently involved in podcasts, while 21 percent plan on getting involved this year.

Despite the potential for big audience gains, running a podcast requires a huge effort. It takes research, equipment, building your network, guest outreach, preparing questions and submitting it to various directories such as iTunes. Check-out thistutorialfor help getting started.

观众和市场将继续发展so will their content needs. It's not enough to simply create great content anymore, it needs to reflect the current trends and preferences to make an impact and build your brand.

Related:7 Tips for Creating Awesome Infographics

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

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