Are You Sitting on a Customer Retention Goldmine?Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.
ByTroy Osinoff•
Opinions expressed by Entrepreneur contributors are their own.
Conversion rate optimization is generally viewed from the lens of customer acquisition: "How can we A/B test different aspects of our marketing campaigns and storefront to boost sales?"
However, what happens after the sale? What happens when the customer you've been barraging with ads about how amazing your product is doesn't see or hear about you after the sale, or worse, sees the identical acquisition ads over and over?
It's natural that every entrepreneur should want to optimize every facet of their business. For most, customer acquisition is the shiny exciting number that screams growth, but it shouldn't come at the expense of building a long-termcustomer retentionstrategy that aims to convert new customers into champions.
