Branding Firm Wows With Fresh Package Designs
The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
ByAndrew Gibbs•
Opinions expressed by Entrepreneur contributors are their own.
Who:Dallas-based packaged-goods company Kusin & Kusin launched the first-ever dry-application, odor-eliminating pet wipe, in a clever reusable pouch designed by Los Angeles branding firmFerroconcrete.
What:Reviver Pets Freshening Swipesare sold exclusively at Petco. The existing "pet-odor removing" products are based on wet sprays or wet wipes, says Scott Meisse, project director at Ferroconcrete. "Reviver Pets is radically different by being dry and completely reusable, two things no one would expect in the category. We didn't really consider any product as competition; we considered consumers' expectations and purchase habits as the competition and greatest challenge."
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