Hershey's Is Changing the Design of Its Iconic Chocolate Bars for the First Time Ever by Adding EmojiEmoji will be featured on Hershey's bars for a limited time this summer.

ByStephen J. Bronner

Hershey's

Hershey's will add emoji to its chocolate bars for a limited time this summer in what will be the first time the company has changed the look of the iconic treat. And let's just get this out of the way: the poop emoji will be featured.

The Hershey's Milk Chocolate Emoji Bars will come in six packaging designs, will feature 25 of the icons and come in standard and snack sizes.

Image credit: Hershey's

“我们共享经典好酒吧with others," Kriston Ohm, senior manager of Hershey's brand, said in apress release. "By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new."

Related:This Young Entrepreneur, Who Has Raised $6 Million, Is on a Mission to Kick Sugar Out of Candy

Citing its own research, Hershey's said that 87 percent of kids would want to share the Emoji Bar with others. The bars have a suggested retail price of $0.99 and the snack size bags of $4.09.

Hershey's, which will turn 125 this year, has had steady revenue for the past few years, with areported$7.791 billion in 2018.Candy Central, a candy supplier, says that the Hershey Bar is the fourth most popular chocolate bar in the world.
Wavy Line
Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column isThe Digest. He is very much on top of his email.

Related Topics

Business News

'Truly Unprecedented': If You Are Hoping to Score a Lionel Messi Soccer Jersey, You Are Going to Wait a Very Long Time

The soccer superstar's authentic Inter Miami jersey is sold out through October.

Business News

'So Very Tragic': Coast Guard Calls Off Search For Man Who Jumped Off Cruise Ship

The man has been identified as 30-year-old Jaylen Hill.

Business News

Google Engineers Rake in Big Bucks with Base Salaries up to $718,000, According to a New Report

The data comes from an internal spreadsheet shared among Google employees, comprised of information from over 12,000 U.S. workers for 2022.

Business News

Teens Busted for Breaking Into the Homes of Hollywood Stars

On this week's Dirty Money Podcast, we dive into the crimes of the so-called 'Bling Ring.'

Starting a Business

How This Coach Helps His Clients Become 7-Figure Earners

Learn how to create a resilient, future-proof business with Seth Czerepak.

Business News

'The Most Effed Up Thing Yet': Bethenny Frankel Slams T.J. Maxx After She Accidentally Buys Fake Designer Shoes

Frankel purchased counterfeit Manolo Blahnik shoes for a steep $868 at the retailer.