His Company Is Growing 300 Percent a Year -- Because He Took Jobs He Wasn't Fully Prepared ForIf you're willing, agile, attuned to the market and ready to learn, there's never a wrong time to change your business plan.
ByJoe Keohane•
This story appears in theJuly 2018issue of雷竞技手机版.Subscribe »
It was supposed to be a simple job: The legendary Los Angeles-based grocery and liquor delivery company Pink Dot had a solid business, but it had an aging customer base and a raft ofcompetitors, and it wanted newbrandingas a way to attract younger customers. IthiredRaphael Farasat for the job, and at first, he thought it would be straightforward -- a new website, newlogo, maybe some odds and ends.
Related:The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
But the job would end up redefining Farasat's career, and that of his company,Truffl. Some jobs have the potential to do that -- so long as an entrepreneur is able to see bigger opportunities, then step up to do whatever needs to be done to meet them.
