How a Company Becomes a Thought LeaderThe co-founder of Musicbed shares how his company became more than just a place for music licensing.
通过Jason Feifer•
This is an episode of our podcast,Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe oniTunes,Google Play,Stitcher, or wherever you get your podcasts.
When Daniel McCarthy cofounded the music-licensing companyMusicbed, he had a big idea: "I don't want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they're trying to get inspired." Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine.
In this episode, we map how Musicbed became more than just the sum of its product.
Related:How Do You Find Your First Customers?
Thanks to our sponsor:
Small business never stops moving, so Dell's US-basedSmall Business Advisors被训练。就叫877 -购买-戴尔get connected. You'll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.