How to Develop Stronger and More Engaging Thought LeadershipResearch demonstrates that buyers want to hear from industry leaders about topics that affect their organizations and address specific needs. Here's how to create your own inspiring brand of marketing thought leadership.

The phrase "thought leader" is easy to write off asmarketingjargon, but when put to good use, it has great value for both leaders and their companies. In fact, according to2020 researchconducted by Survey Monkey, two-thirds of marketers describethought leadershipas a "top priority" for their organizations.

But what does this concept really mean? It is the delivery of content that shares your expertise, insight and experience with others, and for their benefit. It's about creating and adding value to the broader industry conversation about a particular topic — both building knowledge and taking a stand.