4 Ways to Turn Influencers You Pay Into True Fans of Your BrandIn order for your relationship with influencers to work, you've got to find the right ones and do more than simply give them campaigns to work on.
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in 2022, more than75% of brandshad a dedicated budget forinfluencer marketing, and68% of companies surveyedsaid they planned to increase their influencer marketing spend going forward. Influencer marketing is on the rise, and it's more likely than not that your company will soon engage in this kind ofmarketing strategyif it hasn't started already.
影响力营销是指任何协作between an online influencer and a company to market their product or service. These collaborations can be very fruitful if done correctly, but if done wrong can be a complete waste of money. At their best,influencer-based marketing strategiescan boost brand awareness, bump up sales and generate buzz and free publicity for your company. However, if the collaboration isn't genuine, the audience can pick up on that, and your influencer marketing strategy could quickly wind up a complete flop.
