Kellogg's Is Opening a Cereal Cafe in New York -- Start Up Your Day RoundupPlus: Walmart is making a month of free shipping available to everyone.

ByGrace Reader

Opinions expressed by Entrepreneur contributors are their own.

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Looking for the latest headlines in small business, innovation and tech? OurStart Up Your Dayrecaps are posted every morning to keep you current.

No accountant necessary.A startup called Smacc is using AI toautomate accounting.

All-day breakfast.Kellogg's isopening a cereal cafein Manhattan next week that will feature combinations including pishtachios and lemon zest.

Free shipping for all.Walmart is opening upfree 30-day trialsof its Amazon Prime competitor, ShippingPass, to the public -- and giving a free month to existing subscribers.

Must-have.Pinterest is unveiling new technology that can help you find out where tobuy items that you photograph in the real world.

On demand.Amazon Alexa users can noworder Lyft ridesthrough the personal assistant.

The irony.Vine has introduced itsfirst longform series, "Camp Unplug."

Awkward.A Ford dealership in Massachusettsstole artworkfrom a popular indie video game,Firewatch.

It's worth a try.Anew ad campaignby Bergedorfer Bier uses an interesting marketing strategy: men looking lovingly at their beer bellies.

Grace Reader

Contributor

Grace Reader is a former editorial intern at Entrepreneur.com and a current freelance contributor. She is a third year journalism and media communication major at Colorado State University. Grace is the PR and marketing manager at Colorado State University's Off-Campus Life, and a sports anchor at CTV Channel 11.

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