Entrepreneur Plus - Short White
For Subscribers

开始Telling the Right Stories to Attract ClientsConsumers want to support entrepreneurs and businesses that take a clear stand on today's issues.

ByShereese Floyd•

Opinions expressed by Entrepreneur contributors are their own.

EyeWolf | Getty images

As the world simultaneously experiences a health and heart crisis with a pandemic and protests, entrepreneurs have found themselves scrambling to not only keep their businesses afloat but to remain relevant.

Consumers are demanding entrepreneurs take a clear stand on today's issues, whether displaying messaging about masks or displaying messages about social justice.

Related:How to Shape Your Corporate Social Responsibility Around COVID-19

This is a subscriber-only article. Join Entrepreneur+today for access

Learn More Log In

Editor's Pick

Related Topics

Growth Strategies Marketing

Most Popular

See all
Thought Leaders

5 Books Every Entrepreneur Should Read Before Starting a Business

A selection of books that helped me found and scale a startup from a $10,000 line of credit to a billion-dollar business

By Nate Morris
Business News

KFC Has Been Dethroned as No. 2 Chicken Chain in the U.S. — Here's Who Took Its Spot

A viral chicken sandwich led to an increase in market share.

By Madeline Garfinkle
Business News

Drew Barrymore's Writers Are Not Returning Amid Controversy, Despite End of Strike

The new season is slated to return to air on October 16.

By Emily Rella
Business News

'We Don't Sleep Well Anymore': Airbnb Host Grapples With 'Tenant From Hell' Who Refuses to Leave

An Airbnb guest rented a guesthouse for a long-term stay in 2021 but has since remained in the unit for over 540 days — without paying rent.

By Madeline Garfinkle
Business News

Judge Dismisses Lawsuit Accusing Wendy's and McDonald's of Size Exaggeration in Ads

The judge wondered if the plaintiff had even seen the advertisements in question.

By Madeline Garfinkle
Science & Technology

Elon Musk's Neuralink Seeks Volunteers. Is the Potential Help Worth It?

With the first round of human trials, regulatory challenges and ethical concerns are two important topics.

By Deanna Ritchie