Entrepreneur Plus - Short White
For Subscribers

Storytelling Can Help Anyone Connect to Your BrandHere's how to find your narrative.

BySeyi Tinubu•

Opinions expressed by Entrepreneur contributors are their own.

franckreporter | Getty Images

Aside from offering a helpful service or great product, what elements separate a successful business from a less popular one? Look closely, and you'll find one of the most powerful aspects of a brand: its story. Stories tap into a customer's unconscious mind to increase interest. Linking a narrative to your own business is likely to boost success and memorability.

Why stories are popular

People are wired to enjoy a good yarn. Centuries ago, storytelling was a major form of entertainment. It relayed important information, inspired and taught simultaneously. Today's world isn't that different. Movies, books and even news segments are presented as stories designed to stick in the mind.

This is a subscriber-only article. Join Entrepreneur+today for access

Learn More Log In

Editor's Pick

Related Topics

Growth Strategies 领导 Marketing Branding Connecting with Customers Storytelling Success Strategies Customer Engagement

Most Popular

See all
Business News

'Not Much Financial Education' — Yet Millennials Have Boomers and Gen X Beat When It Comes to Retirement Savings. Here's Why.

千禧一代可能拥有更少的房屋和make less money — but they're on track for a better retirement.

By Amanda Breen
Growing a Business

What is The Future of Coworking Spaces in a Hybrid World? Here's Everything You Need to Know.

The traditional office, once a symbol of corporate stability and structure, is rapidly becoming an anachronism in today's fluid work environment, and coworking spaces are replacing many of the traditional office space functions

By Gleb Tsipursky
领导

Motivation is the Secret to a Successful Team — Are Your Employees Motivated? 4 Tips for Empowering New Hires

Motivating employees towards success is the main means by which a business stays afloat and prospers. And the task of providing this motivation, alongside the upkeep of the team's morale is something that company leaders should always keep in mind.

By Greg Waisman
Growing a Business

This Language Learning App has 25 Languages, and it's Only $160

Expand your opportunities by learning how to communicate with potential customers and business partners in their native language.

By Entrepreneur Store
Business News

These 11 Retailers Are Most Likely to File For Bankruptcy in 2023, According to a New Report

Several well-known retailers already filed for bankruptcy in 2023 — now, a new report is highlighting the retailers most likely to follow suit.

By Madeline Garfinkle
Business Plans

'Timing Really is Everything' — Pro Tips For Aspiring Franchisees

Before diving into the franchise world, it's paramount to identify your personal and professional objectives.

By Jeff Brazier