Success Isn't About Making One Big Decision, It's About Making a Million Small DecisionsFinding success in entrepreneurship is a constant balancing act between decision-making, risk management and leadership.

ByScott Wylie

Opinions expressed by Entrepreneur contributors are their own.

我是幸运的。我看到它的到来。

早在我career I started a bank in San Juan, Puerto Rico. I was in a good place professionally and I liked everything about my role—the business climate was great, the community was supportive, and the weather was exceptional.

There was just one problem: my wife didn't want to spend our entire lives in the Caribbean.

So we did what any good partners do and made a deal. We would only stay for five years, and then when our time was up we would move back to Denver and I would hand off my CEO role in the company I had started. It wasn't how I expected that part of my career to unfold, but because of our agreement the decision was already predetermined.

The end was knowable. Which is usually not true for most entrepreneurs.

Choices aren't always obvious

It's often assumed that the major pivot points for business owners arrive alongside a blare of sirens and blinding lights. The choice is obvious and the choice is always binary: for example, you can eithersell the companyyou've built and cash out or double down and work harder to make itgrowto achievesuccess.

Except it's never that simple.

Related:8 Success Lessons From the Richest Person on the Planet

In my experience, these two clear-cut paths are more like a mirage. Instead, grow versus sell are merely two ends on a long continuum, a spectrum every entrepreneur sits on at every moment of their career whether they realize it or not.

The pivot point may eventually arrive, sure. But it typically won't do so on your schedule, and no entrepreneur can truly be prepared for it unless they're constantly assessing where they live on that spectrum.

This assessment can be especially tricky for the person who is by design meant to lead with unblinking authority. Projecting the utmost confidence in the direction you're headed is not possible if you're also publicly asking people if they think you're headed down the right path. Do that with your employees and they might just start looking for a new job. Do that with your investors and they might just find someone new to grow their money.

So what's a good entrepreneur to do?

No one succeeds alone

Given the rapid-fire nature of the business world, whether or not you're in a place to grow or sell needs to be part of a conversation you're having with your own trusted network of mentors all the time. It's not that entrepreneurs aren't thoughtful about their own self interest, because they are. It's that they often view the problems they face in isolation, rather than as one piece of a very large, interconnected puzzle.

This is what I learned in the time it took me to go from starting my first bank to leading my fourth. If you're not in the process of recalibrating or figuring out where you stand going into the next challenge, there's a good chance that one of those other, previously invisible problems is going to push you towards making a decision whether you like it or not.

Related:Success Is Not an Entitlement, You Have to Earn It Every Day

I found myself in this exact position coming out of the Great Recession.

In that case, I had started a new bank which had been structured to survive a downturn. It was a move that proved prescient as we watched a lot of smaller banks fall by the wayside, undone by new regulations, higher capital requirements, and the loan losses that hit the industry during any recession.

But that pivot point came with new questions. Should we hunker down and just hope to survive or go into growth mode and expand as others exited? Were we growing or selling?

We spent a lot of time talking with our stakeholders – the management team, the board, our shareholders, our associates, our clients, and more – to determine if we were on the right path. Ultimately we decided the best path for shareholder value creation was taking our company public and in the process aggressively expanding our mission as an organization.

But the key for me, at least, was that I had already had many of these same conversations with members of my trusted network well before I ever spoke to stakeholders. The intervening years between the easy decision in Puerto Rico and the worst economic period since the Great Depression had taught me many lessons, but chief among them was that if I wasn't constantly reassessing my position and the position of the company I was running, some external factor would catch me unprepared.

Related:7 Mindsets That Guarantee Enduring Success

I knew what I wanted from the bank well before forces beyond my control pushed me towards that pivot point. And I had been fortunate enough to build a network of advisors I could turn to who understood the challenges entrepreneurs face but weren't connected to the outcomes of mydecisions.

Success isn't a one-person endeavor

This is a variation of a concept I've talked about in the past:watching your backside. That is, the part of an entrepreneur's personal life they don't show to the wider world, but only to a trusted few, whether they be family members, mentors, or anyone else with a stake in their success but no clear stake in the success of their business.

The truth is, entrepreneurship is a constant balancing act of decision-making, risk management, and leadership. And the roadmap for founders isn't much of a map at all.

Those that succeed are those that embrace this uncertainty and work to balance the wants and needs of all stakeholders involved – including themselves – well before the inevitable pivot point comes calling. Those that overlook these preparations might find themselves making tough decisions before they're ready, and possibly regretting them later.



Scott Wylie

Chairman and CEO, First Western

斯科特·威利在2002年共同创立的第一个西方recognizing the need for an integrated approach for delivering financial services to the growing affluent market. As chairman and CEO of First Western, Wylie provides leadership for the holding company, as well as management of the bank and trust services. Most recently, he served as chairman and CEO of Northern Trust Bank of Colorado after having sold his prior institution, Trust Bank of Colorado, to Northern in 1998.

Related Topics

Growing a Business

CEOs Are Tricking Employees Into Spending More Time In The Office — But Here's Why They're Only Fooling Themselves.

Traditionalist CEOs seem to be turning up the heat to trick employees into spending more time in the office — but at what cost?

Living

Many Parents Make This Fatal Mistake When Praising Their Kids, Warns a Psychologist Who Studies Success

In 'Mindset: The New Psychology of Success,' psychologist Carol Dweck reveals the right way to recognize children's accomplishments for long-term success.

Business News

United Airlines Flight Attendants Claim They Were Taken Off an MLB Team Charter For Not Being 'White, Young, and Thin' in a New Lawsuit

Flight attendants Dawn Todd and Darby Quezada filed a lawsuit against United Airlines, claiming they were denied roles on a Dodgers charter flight due to their appearances not meeting specific racial and physical preferences.

Business News

'Doesn't Make Sense to Spend $100 on Candy': Consumers Haunted by 'Outrageous' Prices of Halloween Candy as Costs Soar

The cost of candy and gum has spiked by 12.8% compared to last year, surpassing the overall grocery price increase of 6.7%.

Starting a Business

Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch

How to watch the new live streaming episode of 'Ask Marc.'

Growing a Business

The CEO of Kitchen United Says This Is His Most Essential Business Tool

Kitchen United CEO Atul Sood discusses the power of relationships, communicating with authenticity, and sharing your struggles with others.