For Subscribers
The Founder of This Snack Brand Totally Messed Its Name Up. Here's How He Fixed It.Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.
ByJason Feifer•
This story appears in theMarch 2023issue of雷竞技手机版.Subscribe »
Wilde's old branding (right) wouldn't sell. The new branding made all the difference.
Image Credit: Courtesy of Wilde Brands
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to雷竞技手机版magazine
- Four free e-books a year
- Subscriber-only events with our experts
