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The Critical First Steps You Must Take to Turn Referrals Into ClientsReferrals are great, but then you still need to convert them into clients. Here are some pre-vetting and first-contact techniques to accomplish that.
ByIvan Misner•
Key Takeaways
- Be active, not passive.
- The best practices for initial contact.
- A first-call script.
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Often described as the most powerful form ofmarketing, referred customers — among their many virtues — have no less than 25% higher profit margins than non-referred ones, according toa 2011 joint studyconducted by the University of Pennsylvania and Goethe University Frankfurt. So, the number you canconvert into customersor clients will measure the success of your business in a very real way.
But how to do that?
