These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion IndustryKevin Lee and Kevin Chanthasiriphan were raised with a set of values that, in many ways, directly conflict with those in the startup space -- but they're using that to their advantage and taking noodle brand Immi to the next level.

When Kevin Lee and Kevin Chanthasiriphan met asproduct managersat mobile-gaming company Kabam in 2013, they discovered they had quite a bit in common. Not only were Lee and Chanthasiriphanfirst-generation immigrantswhose parents had immigrated to the United States from Taiwan and Thailand, respectively, but they also shared a love of noodles. In fact, the pair — who go by "KLee" and "KChan" to avoid the confusion sharing a first name can cause — were the only product managers to go get noodles for breakfast together on a regular basis.

Over the course of those mornings, KLee and KChan developed a friendship and learned they both came from food families. KLee's grandparents are produce farmers in Taiwan. KChan's grandmother ran a noodle stall in Thailand, and his father later opened a noodle restaurant in Los Angeles. Suffice it to say, adedication to foodis in the duo's DNA.