To Get Paid What You're Worth, Stand Out in a Small IndustrySituate yourself as the "big fish" to see your leads grow.

ByScott Oldford

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Scott Oldford talks about how being the big fish in a small pond can help you get paid what you're worth.

In order to get paid what you're worth, consider taking tactics that are working on a large scale and applying them to a smaller market. By creating leads and targeting to a small number of people, you can establish yourself as an influencer in a narrower than average market. It can be a great advantage to be recognizable to a select number of people, since you will be thought of as a leading voice in the industry -- or, as Oldford puts it, a big fish in a small pond

Click the video to hear more about being an industry authority and getting paid your worth.

Related:The One Thing More Entrepreneurs Should Trust More Over Their Instincts

Entrepreneur Networkis a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of topYouTube channelsin the business vertical. Watch video from our network partners on demand onRoku,Apple TVand the Entrepreneur App available oniOSandAndroiddevices.

Click hereto become a part of this growing video network.

Scott Oldford

Entrepreneur Leadership Network® Contributor

Mentor, Advisor & Investor for Online Entrepreneurs

Scott Oldford has helped build and scale countless 6, 7 & 8-figure online businesses in the education, certification, coaching, consulting and courses niche.

More from Scott Oldford

Why Developing a Business Mentorship Starts with Building a Close Relationship

Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value

The 3 Almighty Currencies Your Business Should Depend On

Right Time, Right Place: How to Be Relevant to Your Market

Related Topics

Thought Leaders

5 Books Every Entrepreneur Should Read Before Starting a Business

A selection of books that helped me found and scale a startup from a $10,000 line of credit to a billion-dollar business

Business News

KFC Has Been Dethroned as No. 2 Chicken Chain in the U.S. — Here's Who Took Its Spot

A viral chicken sandwich led to an increase in market share.

Business News

Drew Barrymore's Writers Are Not Returning Amid Controversy, Despite End of Strike

The new season is slated to return to air on October 16.

Business News

'We Don't Sleep Well Anymore': Airbnb Host Grapples With 'Tenant From Hell' Who Refuses to Leave

An Airbnb guest rented a guesthouse for a long-term stay in 2021 but has since remained in the unit for over 540 days — without paying rent.

Business News

Judge Dismisses Lawsuit Accusing Wendy's and McDonald's of Size Exaggeration in Ads

法官怀疑原告甚至见过the advertisements in question.

Science & Technology

Elon Musk's Neuralink Seeks Volunteers. Is the Potential Help Worth It?

With the first round of human trials, regulatory challenges and ethical concerns are two important topics.