Toys 'R' Us Will Stay Open 87 Straight Hours Before ChristmasProcrastinators, rejoice: Toys 'R' Us is keeping stores open all-day and all-night for last-minute shoppers the four days leading up to Christmas.

ByKate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Haven't started shopping yet? Don't worry—Toys 'R' Uswill be open for almost four consecutive days ahead of Christmas.

Toys 'R' Us stores across the country will open at 6 a.m. on Saturday, Dec. 21 and remain open through 9 p.m. Christmas Eve. For those counting, that's 87 straight hours.

"With only eight shopping days remaining until Christmas, we are offering customers extended, uninterrupted time in stores, providing them the opportunity to shop whenever is most convenient for them – whether early in the morning or late at night," Troy Rice, the company's executive vice president, said in astatement.

This isn't the first time Toys 'R' Us has given last-minute shoppers extensive opportunities to buy presents. Last year, Toys 'R' Us was open for88连续小时, keeping the doors open until 10 p.m. on Christmas Eve.

Related:15 Psychological Triggers to Convert Leads Into Customers

Other stores have similar stunts. Kohl's is open for all of the100 hoursbefore Christmas, beginning 6 a.m. on Dec. 20 and continuing until 6 p.m. Christmas Eve. Last year, Macy's stayed open continuously for48 hours.

However, no stores are as dedicated to serving procrastinators as the Toys 'R' Us in Times Square. The New York City store opened its doors at 8 a.m. on Dec. 1, and will not be closing them until 10 p.m. on Christmas Eve. That means 566 straight hours of shopping—the store's most-ever uninterrupted hours open.

With a shortened Christmas season due to late Thanksgiving, retailers are fighting to draw in customers. In addition to around the clock hours, Toys 'R' Us is offering deals, in-store pick up for items purchased online and price-matching programs.

Related:5 Stores That Have Already Started the Holiday Season

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor.

Related Topics

Business News

These Are the Top Rated Cruises in the World, According to a New Report

Conde Nast Traveler recently released its list of readers' top cruises across six categories.

Devices

These Translation Earbuds Know 37 Languages, and They're Only $89.97

Translating earbuds could help you do business in many different languages.

Thought Leaders

5 Books Every Entrepreneur Should Read Before Starting a Business

A selection of books that helped me found and scale a startup from a $10,000 line of credit to a billion-dollar business

Devices

Digitize Your Family Memories With This Kodak Scanner, Now Only $169.97

Indulge in an exciting and nostalgic activity that can help you recharge from long work days.

Business Process

7 Things I've Learned In 7 Years of Entrepreneurship

After my dad died nine days after his cancer diagnosis, I started my business a few weeks later because I realized life is short. Here is what I have learned over the last seven years of entrepreneurship.

Business News

这是变得更糟By the Week': Kevin O'Leary Issues Grave Warning About Commercial Real Estate Industry

The "Shark Tank" star spoke to impending devaluation of stocks in the industry on FOX Business' "Varney & Co."