What Makes a Good Brand Ambassador for Your BusinessAuthor Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
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This video is part of a series brought to you by Entrepreneur's book division, Entrepreneur Press, the publisher of Jill Schiefelbein's bookDynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business.
In this Dynamic Communication interview, author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company. Perfect for entrepreneurs, brand managers, brand ambassadors, marketing teams, sales teams and more.
- 最重要的不变性是什么ic of a brand ambassador?
- Who inside your organization can make a good brand ambassador?
- How do you transition from a non-client-facing to a client-facing role?
Learn the answers to these questions and more in this video with the man whose passion for cognac is unsurpassed, Christophe Pienkowski.
Want to see the full interview with Penkowski? It's 20-plus minutes of brilliance where we go behind the scenes at a brand expression launch in New York and dive into his story, the product creation process and even how to properly taste cognac. Learn more below.
Pienkowski's interview excerpt is featured inDynamic Communication: 27 Strategies to Grow, Lead, & Manage Your BusinessChapter 16: Get People to Act: Persuasion and Hugging with Words.
In this 27-video series, the author ofDynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasingDynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Businessand accessing the book's bonussite.
Watch more videos from Jill on herYouTube channeland buy the book atAmazon.
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