Why Are Simple Marketing Messages the Most Impactful?Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
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这个视频是一个系列的一部分由Entrepreneur's book division, Entrepreneur Press, the publisher of Jill Schiefelbein's bookDynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.
In this Dynamic Communication interview, author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, sales teams, PR teams and more.
- Why should you keep your marketing messaging simple?
- 你怎么可ep people's attention with your marketing?
- What persuasive elements are important in marketing campaigns?
Learn the answers to these questions and more in this video with Koval, the woman whose marketing firm created the famed Aflac duck.
Want to see the full interview with Koval? It's 20-plus minutes of brilliance where she talks about her journey as a marketer, how she got involved with Truth Initiative and what campaigns and strategies really work. Learn more below.
Robin's interview excerpt is featured inDynamic Communication: 27 Strategies to Grow, Lead, and Manage Your BusinessChapter 15: Structure Is Sexy: Organizing Presentation Materials and Speeches.
In this 27-video series, the author ofDynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasingDynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Businessand accessing the book's bonussite.
Watch more videos from Jill on herYouTube channeland buy the book atAmazon.
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