Yes, You Can Use AI for Marketing. But Don't Forget About the Benefit of Human Touch.Artificial intelligence might have changed the rules, but the game's essentials are the same: Let new tools amplify your voice and target better — just ensure that it's always your unique and personal story they're telling.
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There's no denying it: A fast-changing and often dizzying component of any digitalmarketingprogram is now artificial Intelligence. In assessing this reality, I've found it possible, and empowering, to keep my traditional marketing boots laced up — I just equip them withAI-powered rocket boosters. Because, though breakthrough tech might be altering aspects of this work, let's be clear: the heart and soul of the marketing mission… that's still all human.
Imagine you've been working out in an old-school gym. Simple weights, classic routines and sweat. Now, imagine you're handed this super-cool sci-fi exoskeleton, and are suddenly bench-pressing buses and doing squats with elephants on your back. That's akin to the difference AI brought to my digital marketing workout — it supercharged everything — but (and this is key), it's stillmedeciding where and when to flex those abilities. The exoskeleton might add muscle, but the workout itself is still a personal effort.
Remember the days of content creation when it felt like playing darts in the dark? Sometimes you hit, sometimes you missed and sometimes you just heard a cat screech in the distance. Then AI strutted onto the scene, and with its right nudge and prompt, it was like turning on the lights: The board's the same, as are the darts, but you're suddenly hitting bullseyes more often than not.
