More People Will See Your Social Media Posts Than You ThinkKeep on posting, even when it hurts.

Q: People tell me to post regularly on LinkedIn, but nobody's reading. Should I just quit?— Derek, Austin

This articlecould flop. You might not even get past the first paragraph. That's just a fact of life for anyone who writes anything. But it's not a reason to stop.

Let's start with some assumptions. You're probably not a professional creator. Maybe you're posting togrow your brand and revenue. At this point, you're a little embarrassed by how poorly you're doing, looking at the opportunity cost of it, and thinking that your time is better spent elsewhere.