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A Cognitive Scientist Reveals Why We Choke Under Pressure and How to Avoid It
Cognitive scientist and president of Barnard College Sian Beilock discusses how we "get in our own way" when it matters most and shares strategies to help prepare for success when the stakes are high.
ByAmanda Breen•Originally published
Few experiences are more frustrating: You spend hours, days, or weeks preparing for ahigh-pressuremoment — a presentation, an interview, a client pitch — and when it finally arrives,stressand anxiety get the best of you.
Instead of giving the performance you know you're capable of,you "choke."
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